7 OTT App Builders That Will Help You Build an OTT Video
The Future of TV is Apps”, the transformation is happening right now, said Tim Cook, Apple CEO. In 2021, the viewers worldwide opt for personalized alternatives like OTT platforms, by replacing traditional Television. OTT is leading in the market as the choice of the content offered to the audience. It entertains both the consumer and the provider.
In fact, according to a report, the Indian OTT market is set to reach Rs 237.86 billion (US$3.22 billion) by FY25. Another Statista report predicts that OTT revenue is likely to hit $150 billion by 2024. As audiences skew towards OTT, more and more media and entertainment players are launching their OTT platforms. The numbers are likely to grow with increased smartphone and internet penetration. More and more budding entrepreneurs are looking forward to launching their own OTT streaming service.
7 User-Friendly Features That Every OTT TV Provider must Look In Before Developing an OTT TV App
- High customization and personalization using features such as Add to Favorites, Custom Playlists, and User Profiles
- Access across all devices
- Engaging and user-friendly video interface
- Upstanding availability of customer support
- Watch History: audiences can look back at all the previously viewed content, allowing them to start right from where they left
- Watch Offline: users can download all the series and episodes while having a Wi-fi connection and later watch them without worrying about data consumption.
- Multilingual Content provides a better outreach and avenues to sell your OTT business across regions and countries.
Top OTT TV App Developers in the Market
1) CONTUS Vplayed
2) Type
3) Unscreen
4) Daffodil
- Data Consumption Optimization: Caching, Adaptive Bitrate Streaming (ABS), etc., automatically shift bandwidth to higher/lower levels according to the users’ bandwidth availability, device, and network conditions in real-time.
- Enable minimum latency streaming
- Zero buffering using fewer streaming resources.
- High-quality videos by integration with Content Delivery Network (CDN) solutions such as Amazon CloudFront, Google CDN, Rackspace.
5) Muvi
6) Builder AI
7) Maz Systems
- Maz is a SaaS platform
- Their platform comes with monetization models such as Advertisement, Pay-per-view, and paywall subscriptions.
- Video Hosting experience across all device Players.
- Create and deploy native, cross-device OTT apps
- Access to a library of premade UI and UX patterns
Wrapping up
The Global OTT TV streaming market is booming. An OTT app is a great way to encash a trend that is a rage among people of all generations. OTT apps captivate masses with creative content. That is why there is an even greater demand for OTT app builders in the market.
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Originally published at https://www.optimalvirtualemployee.com.